The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highest ethical principle and diversity in the profession.
The Society’s mission is to serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities; and to serve the public relations profession by helping to develop highly qualified, well-prepared professionals.
The PRSSA society is made up of more than 300 chapters and 11,000 students. Each Chapter has its own officers; a faculty advisor who is a member of PRSA; a professional advisor who is a PRSA member with at least five years of public relations experience; Chapter members; and a sponsoring PRSA Chapter (in our case it is the Spokane PRSA professional chapter). I began my time in the PRSSA in August 2017 and will be a member for many more years to come in the PRSA. My role during my two years in the club was spent on the executive leaderboard.
My main duty was to lead a team to develop an integrated strategic marketing campaign for our client Ask Dr. Universe an early childhood STEM development learning resource. the duties that went with this role included:
Served as the liaison between the club and client
Prepared and led regularly-scheduled status calls, preparing and reviewing next step reports and ensuring timely responses to the client
Led presentations to the club members describing the next steps of the project
Led the club in developing a strategic marketing campaign for the client
Mentored club members on best practices for public relations and project management
Drafted press materials and created targeted media lists
What I learned while I was on the team was how to use the strengths of others and build off them to create a culture that promoted growth and build a positive environment. I also learned how to congratulate my team and give credit where credit was needed. I also learned that the brainstorming phase of the creative process is an important step that builds trust within your team and allows for creativity to flourish. My biggest accomplishment while being an executive leader is finding my own management and leadership style.
If you want to learn more about my time at Washington State University Public Relation Student Society of America feel free to reach out to me firstname.lastname@example.org.